Measuring the effectiveness of your content is crucial for Search Engine Optimization. You can search for keyword rankings using tools such as Serpbook to establish how much traffic your site gets.
The higher your SEO rankings, the more traffic your site gets.
However, keywords are not the only way to measure how great your content is for SEO.
This guide will list ten ways to measure the effectiveness of your site’s content for SEO.
1. Website Traffic
One of the ways to measure the effectiveness of your content for SEO is through website traffic. You can use Google Analytics to measure your website traffic on a regular basis.
You can compare your previous website traffic with current averages.
You can choose the timeframe you want –weeks, months, quarterly, or yearly. You should ensure to examine website traffic as often as you can.
After observing the website traffic that your site gets, you can look for strategies to increase it. This is also a great way to hold your marketing team accountable.
2. Search Rankings
It is every digital marketer’s dream to have his or her site at the top of the first page when users search for content. You can measure how effective your content is through search rankings.
Sites that appear at the top on the first page of a search that is related to their business receive a gold medal, while some of those listed at the bottom half of the page receive silver and bronze.
Unfortunately, those that appear on the second page onwards don’t receive any medal. Marketers work to ensure that their brands have good search rankings to generate more traffic.
You can check your sites search ranking using SEO tools such as Google Analytics, Ahrefs, SEMRush, and Moz.
3. Subscriber growth
This is an effective strategy that entails monitoring the growth of your email subscriber list. Email marketing happens to have one of the highest ROI among other forms of marketing.
Depending on how you approach it, email marketing may prove to be either simple or complicated.
Today, the majority of digital marketers use advanced email tactics, which are best known as marketing automation.
These tactics allow you to place your audience into different categories so that you can measure numerous variables according to your content as well as email marketing.
To measure subscriber growth, you can start by recording a minimum of one subscriber headcount, then focus on increasing its growth.
Web surfers spend about or less than fifteen seconds on a site. This makes the average time on a page a tricky measurement, but it still plays a crucial role.
Technically, you want visitors to spend as much time on a page to entirely consume the content that is on the specific page.
You can rely on Google Analytics to assess how individual pages perform depending on the average time spent on a page. Keep in mind that the metrics for evaluating the time spent on a page depends on the individual page content.
The time users spend on 60-second videos will be different from that spent on 3,000-word articles.
5. Social Media Followers
You could also measure the effectiveness of your content for SEO based on your social media followers.
This measure only counts if you earn your social media followers organically rather than purchase them.
When the number of your social media followers increases, this is an indication that you are posting high-quality content that impresses people.
You can use a variety of social media management and monitoring tools to help you accumulate your social media followers’ data more efficiently.
6. Social Media Shares
Social media shares are a great way to determine if your content is attracting a lot of traffic. After all, social media is contributing to a significant percentage of website traffic.
Social media shares help you to establish what content works best with your followers.
You can check shares by social media platforms, overall social shares, the number of shares every post gets, and the traffic your site gets from social media platforms.
You can use a tool such as Buzzsumo to check the social media share counts as well as the number of links.
7. Clickthrough Rate (CTR)
CTR is a metric that rules all the other parameters. You can measure CTR for SEO, social, and email marketing.
For email marketing, you can find CTR in the reports provided email service providers, for SEO, you can find CTR in the Google Analytics Queries report, while for social media, you should use the analytics given by individual networks or depend on social media metrics platforms.
8. Links and Authority
Measuring links could help you determine the attraction your content is getting. When you get an inbound link, this serves as a traditional measure of SEO progress, an indication that you created excellent content.
You could benefit from watching your Domain Authority – it tracks your link popularity plus search ranking potential. You can monitor the domain authority of your site using tools such as Open Site Explorer and Mozbar Chrome extension.
9. Gathering Feedback
Articles on websites usually have comment sections, and when visitors comment on your articles, you get ideas on how you can improve your content, generating more content.
Collecting and acting upon the feedback you get is a crucial part of creating effective content.
You can obtain feedback from direct messages, social media shares and updates, emails, and blog comments among others.
To measure the effectiveness of your content for SEO, you need to establish what generates leads for your business. Leads include free trials, event registration, consultation, demo request, and coupon download among others. You can gather leads from marketing automation platforms.
Additionally, you can obtain landing page conversion rate data from landing page service providers and Google Analytics alike.
If you want to create great content for SEO, it is imperative for you to resonate with the needs of your clients. You can use the above ways to figure out the effectiveness of your content for SEO.